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Public Relations and the Social Web: How to Use Social Media and Web 2.0 in Communications Book
* Excludes Voucher Code Discount Also available Used from £2.75
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ASDA
Explores the way in which communications change and looks at what this means for communicators working across a range of industries from entertainment through to politics. This book examines public relations practices in the digital environment and shows readers how digital public relations campaigns can be structured.
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Blackwell
Social media are becoming part of the fabric of our lives, and their effect on public relations is the single biggest topic of conversation in the PR industry. Rob Brown explores the way the internet is changing the field of communications and...
- 0749455071
- 9780749455071
- Rob Brown
- 3 April 2009
- Kogan Page
- Hardcover (Book)
- 208
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