Public Relations (Handbook) Book + PRICE WATCH * Amazon pricing is not included in price watch

Public Relations (Handbook) Book

Public relations is considered to be a key component of any successful business strategy course. This edition of Frank Jefkins' M & E Handbook provides those starting careers in the industry and those taking professional course with a guide to public relations practice. It includes LCCI and CAM syllabi and past examination papers; new examples and case studies; a new glossary; post-1992 focus; and more material on sponsoring, TV and radio after the Broadcasting Act 1990, new IPR and PRCA codes. It is recommended by LCCI and the CAM foundation as well as for students taking CIM courses.Read More

from£5.50 | RRP: £5.50
* Excludes Voucher Code Discount Also available Used from £N/A
  • 0712117644
  • 9780712117647
  • Frank Jefkins
  • 25 August 1999
  • Macdonald & Evans Ltd
  • Paperback (Book)
  • 232
  • 2nd Revised edition
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