Published in Association with IBM Cluster Sheet: Consumer Insight: How to Use Data and Market Research to Get Closer to Your Customer: 3 (Market Research in Practice Series) Book + PRICE WATCH * Amazon pricing is not included in price watch

Published in Association with IBM Cluster Sheet: Consumer Insight: How to Use Data and Market Research to Get Closer to Your Customer: 3 (Market Research in Practice Series) Book

Consumer Insight provides market researchers with knowledge of database marketing and CRM techniques. It explains what database marketing is and covers the classic areas that marketers tend to focus on, such as: knowing who your customers are...Read More

from£21.41 | RRP: £24.95
* Excludes Voucher Code Discount Also available Used from £3.40
  • 0749442921
  • 9780749442927
  • Merlin Stone, Bryan Foss, Alison Bond
  • 8 October 2004
  • Kogan Page
  • Paperback (Book)
  • 256
  • illustrated edition
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