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Qualitative Research Methods in Public Relations and Marketing Communications Book
A practical, highly accessible guide for novice researchers conducting qualitative research in public relations and marketing communications. Guides the reader through all aspects from selecting a topic to writing a report.Read More
from£43.18 | RRP: * Excludes Voucher Code Discount Also available Used from £3.16
- 0415222745
- 9780415222747
- Christine Daymon, Immy Holloway
- 20 December 2001
- Routledge
- Paperback (Book)
- 304
- 1
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