Quality Assurance in Marketing: Setting Action Standards for Better Results (McGraw-Hill Marketing for Professionals) Book + PRICE WATCH * Amazon pricing is not included in price watch

Quality Assurance in Marketing: Setting Action Standards for Better Results (McGraw-Hill Marketing for Professionals) Book

Quality assurance consists of planned and systematic actions which enable standards of quality to be quantified and maintained. This guide offers practical strategies for introducing quality assurance in marketing, enabling a marketing manager or director to improve efficiency and develop more control over the marketing operation. The work aims to describe standards which will reduce costs, increase customer-oriented activities, and keep the marketing department in line with the organization's more general policies to beat the competition.Read More

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  • 0077078764
  • 9780077078768
  • Keith Sparling
  • 1 June 1994
  • McGraw-Hill Publishing Co.
  • Hardcover (Book)
  • 375
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