Quantitative Models in Marketing Research Book + PRICE WATCH * Amazon pricing is not included in price watch

Quantitative Models in Marketing Research Book

This book presents important and practically relevant quantitative models used for marketing research.Read More

from£N/A | RRP: £14.99
* Excludes Voucher Code Discount Also available Used from £N/A
  • Book Description

    This book presents the most important and practically relevant quantitative models for marketing research. Each model includes a demonstration of the mechanics of the model, empirical analysis, real world examples, and an interpretation of results and findings. The reader will learn how to apply the techniques, as well as understand the latest methodological developments in the academic literature. Students and practitioners with differing numerical skills are guided through the book, although a knowledge of elementary numerical techniques is assumed.

  • 0521143659
  • 9780521143653
  • Philip Hans Franses, Richard Paap
  • 15 April 2010
  • Cambridge University Press
  • Paperback (Book)
  • 220
As an Amazon Associate we earn from qualifying purchases. If you click through any of the links below and make a purchase we may earn a small commission (at no extra cost to you). Click here to learn more.

Would you like your name to appear with the review?

We will post your book review within a day or so as long as it meets our guidelines and terms and conditions. All reviews submitted become the licensed property of www.find-book.co.uk as written in our terms and conditions. None of your personal details will be passed on to any other third party.

All form fields are required.