Questionnaire Design (Market Research) Book + PRICE WATCH * Amazon pricing is not included in price watch

Questionnaire Design (Market Research) Book

A basic guide to the role and creation of questionnaires, which explains how the design of a questionnaire is a skill guided by rules and principles. The text covers questionnaire layout and gives examples of the types of questions market researchers should ask to achieve certain results.Read More

from£17.48 | RRP: £12.95
* Excludes Voucher Code Discount Also available Used from £4.63
  • 0749409177
  • 9780749409173
  • Paul N. Hague
  • 30 May 1993
  • Kogan Page Ltd
  • Paperback (Book)
  • 144
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