RELATIONSHIP MARKETING: Concepts and Cases Book + PRICE WATCH * Amazon pricing is not included in price watch

RELATIONSHIP MARKETING: Concepts and Cases Book

1. Overview of Relationship Marketing in the Millennium 2. Fundamental Concepts in Relatioship Marketing 3. Customer Acquisition Strategies 4. Customer Retention Strategies 5. The Add-on Selling 6. Customer Loyalty 7. Analysing Profitability...Read More

from£40.99 | RRP: £35.99
* Excludes Voucher Code Discount Also available Used from £17.18
  • 0070583374
  • 9780070583375
  • S Shajahan
  • 1 July 2006
  • McGraw-Hill Higher Education
  • Paperback (Book)
  • 328
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