Rapala: Legendary Fishing Lures Book

Rapala ? the very name evokes quiet mornings on a mist-shrouded lake, family expeditions in a well-worn rowboat, and ? best of all ? the thrilling moment when a fish explodes out of the water on the end of your line. This richly illustrated book tells the story of a remarkable company and the iconic angling products they produce. Rapala lures are now sold in 140 countries and are responsible for more world-record fish than any other lure. It is the dominant company in a hugely popular sport enjoyed by 44 million recreational anglers in the U.S. alone ? more people than play golf or tennis combined. Rapala: Legendary Fishing Lures provides a definitive and meticulous record of the development of the unique Rapala lure range, from the 1930?s Original "Wounded Minnow" carved by Lauri Rapala from pine bark and wrapped with foil to the "Super Shad Raps" of today. Full of fascinating stories and anecdotes ? including the surprising role Marilyn Monroe played in the company?s growth ? and illustrated from personal, company and historical archives, the book offers detailed product history, record charts and performance information. Created in celebration of what would have been the 100th birthday year of company founder Lauri Rapala, this detailed official history was written with the full cooperation of the family and key associates from around the world. As the best resource on this premier brand, it is a must-have for any fishing enthusiast.