HOME | BESTSELLERS | NEW RELEASES | PRICE WATCH | FICTION | BIOGRAPHIES | E-BOOKS |
+ PRICE WATCH
* Amazon pricing is not included in price watch
Ratings Analysis: The Theory and Practice of Audience Research (Lea's Communication) Book
Ratings Analysis: The Theory and Practice of Audience Research provides a thorough and up-to-date presentation of the ratings industry and analysis processes. It serves as a practical guide for conducting audience research, offering readers the tools for becoming informed and discriminating consumers of audience information, from broadcasting to cable to the World Wide Web. In its third edition, this essential volume: ? illustrates applications of audience research in advertising, programming, financial analysis, and social policy; ? describes audience research data and summarizes the history of audience measurement, the research methods most often used, and the kinds of ratings research products currently available; and ? discusses the analysis of audience data by offering a framework within which to understand mass media audience and by focusing specifically to the analysis of ratings data. Appropriate for all readers needing an in-depth understanding of audience research, including people working in advertising, electronic media, and related industries, Ratings Analysis also has much to offer academics, critics, policy-makers, and students of mass media.Read More
from£60.73 | RRP: * Excludes Voucher Code Discount Also available Used from £7.79
- 080585410X
- 9780805854107
- James Webster, Lawrence W. Lichty, Patricia F. Phalen
- 18 October 2005
- Taylor & Francis
- Paperback (Book)
- 336
- 3
As an Amazon Associate we earn from qualifying purchases. If you click through any of the links below and make a purchase we may earn a small commission (at no extra cost to you). Click here to learn more.
Would you like your name to appear with the review?
We will post your book review within a day or so as long as it meets our guidelines and terms and conditions. All reviews submitted become the licensed property of www.find-book.co.uk as written in our terms and conditions. None of your personal details will be passed on to any other third party.
All form fields are required.