Re-made in Japan: Everyday Life and Consumer Taste in a Changing Society Book + PRICE WATCH * Amazon pricing is not included in price watch

Re-made in Japan: Everyday Life and Consumer Taste in a Changing Society Book

Colonel Sanders, Elvis, Mickey Mouse and Jack Daniels have been enthusiastically embraced by Japanese consumers. But rather than simply imitate or borrow from the West, Japanese reinterpret and transform Western products and practices to suit their culture. This book shows how in the process of domesticating foreign goods and customs, the Japanese have created a culture in which once-exotic practices (such as ballroom dancing) have become familiar, and once-familiar practices (such as public bathing) have become exotic.Read More

from£33.75 | RRP: £25.00
* Excludes Voucher Code Discount Also available Used from £5.58
  • 0300052057
  • 9780300052053
  • 1 October 1992
  • Yale University Press
  • Hardcover (Book)
  • 264
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