Real Options in Practice (Wiley Finance) Book

How much should a pharmaceutical company invest in R&D for a new drug? At what point do the costs outweigh the benefits of a new technology? When should you abandon that oil-drilling project? "Real options is an exciting but very challenging subject for many strategy and corporate finance practitioners. Real Options in Practice is an excellent book to get a structured and accurate overview of real options, their use and computation. Marion Brach has succeeded in striking a difficult balance between theoretical firmness and practical actionability: her book is easy to read without sacrificing the richness of a subject that is more and more important for investment decision-making." -Remy Schosmann, Partner, Corporate Finance, and global head of strategic options management at Ernst & Young "Marion Brach makes applied option theory accessible to the practitioner without neglecting technical rigor. Any manager seeking a solid foundation in option concepts-and how to profit by them-should start with this book." -John L. McCormack, Senior Vice President Stern Stewart & CompanyRead More