Reality of Global Brands: Cases and Strategies for Successful International Brand Management (Marketing for Professionals) Book + PRICE WATCH * Amazon pricing is not included in price watch

Reality of Global Brands: Cases and Strategies for Successful International Brand Management (Marketing for Professionals) Book

This work covers all aspects of creating and managing brands within an international context, ranging from broad strategies worldwide to brand communication and promotion. Every chapter is backed up by researched and illustrated case studies of large organizations, such as Smirnoff and Sony.Read More

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  • 0077090020
  • 9780077090029
  • Graham Hankinson, Philippa Cowking
  • 1 July 1996
  • McGraw-Hill Publishing Co.
  • Paperback (Book)
  • 258
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