Relationship Marketing: Creating Stakeholder Value (Chartered Institute of Marketing) Book + PRICE WATCH * Amazon pricing is not included in price watch

Relationship Marketing: Creating Stakeholder Value (Chartered Institute of Marketing) Book

Extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers. This book provides advice on how to develop integrate and implement the various strands of a successful relationship strategy.Read More

from£40.99 | RRP: £28.99
* Excludes Voucher Code Discount Also available Used from £2.72
  • Blackwell

    Offering a cutting edge vision of relationship marketing, this is a seminal text for all students and managers in the field. With new up-to-date case materials and examples of best practice, the book covers all the stakeholder markets - employees...

  • Pickabook

    Martin Christopher, Adrian Payne, David Ballantyne

  • 0750648392
  • 9780750648394
  • Martin Christopher, Adrian Payne, David Ballantyne
  • 30 October 2002
  • A Butterworth-Heinemann Title
  • Paperback (Book)
  • 264
  • 2nd Revised edition
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