HOME | BESTSELLERS | NEW RELEASES | PRICE WATCH | FICTION | BIOGRAPHIES | E-BOOKS |
+ PRICE WATCH
* Amazon pricing is not included in price watch
Relationship Marketing: Creating Stakeholder Value (Chartered Institute of Marketing) Book
Extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers. This book provides advice on how to develop integrate and implement the various strands of a successful relationship strategy.Read More
from£42.99 | RRP: * Excludes Voucher Code Discount Also available Used from £2.50
-
Blackwell
Offering a cutting edge vision of relationship marketing, this is a seminal text for all students and managers in the field. With new up-to-date case materials and examples of best practice, the book covers all the stakeholder markets - employees...
-
Pickabook
Martin Christopher, Adrian Payne, David Ballantyne
- 0750648392
- 9780750648394
- Martin Christopher, Adrian Payne, David Ballantyne
- 30 October 2002
- A Butterworth-Heinemann Title
- Paperback (Book)
- 264
- 2nd Revised edition
As an Amazon Associate we earn from qualifying purchases. If you click through any of the links below and make a purchase we may earn a small commission (at no extra cost to you). Click here to learn more.
Would you like your name to appear with the review?
We will post your book review within a day or so as long as it meets our guidelines and terms and conditions. All reviews submitted become the licensed property of www.find-book.co.uk as written in our terms and conditions. None of your personal details will be passed on to any other third party.
All form fields are required.