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Relationship Marketing: Creating Stakeholder Value (Chartered Institute of Marketing) Book
Extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers. This book provides advice on how to develop integrate and implement the various strands of a successful relationship strategy.Read More
from£40.99 | RRP: * Excludes Voucher Code Discount Also available Used from £2.72
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Blackwell
Offering a cutting edge vision of relationship marketing, this is a seminal text for all students and managers in the field. With new up-to-date case materials and examples of best practice, the book covers all the stakeholder markets - employees...
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Pickabook
Martin Christopher, Adrian Payne, David Ballantyne
- 0750648392
- 9780750648394
- Martin Christopher, Adrian Payne, David Ballantyne
- 30 October 2002
- A Butterworth-Heinemann Title
- Paperback (Book)
- 264
- 2nd Revised edition
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