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Relationship Marketing: Management of Customer Relationships Book
Although relationship marketing has been well documented, there still lacks a comprehensive, cardinal principle with which to approach the subject. Relationship Marketing: Management of Customer Relationships examines the current debates within relationship marketing to develop a theoretical and conceptual underpinning to the topic. Developing relationship marketing as a management methodology, the text examines the discussions at the forefront of relationship marketing including the first English translation of the German research in this area.Read More
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- 0273676016
- 9780273676010
- Dr Manfred Bruhn
- 19 November 2002
- Financial Times/ Prentice Hall
- Paperback (Book)
- 289
- 1
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