Relationship Marketing: Management of Customer Relationships Book + PRICE WATCH * Amazon pricing is not included in price watch

Relationship Marketing: Management of Customer Relationships Book

Although relationship marketing has been well documented, there still lacks a comprehensive, cardinal principle with which to approach the subject. Relationship Marketing: Management of Customer Relationships examines the current debates within relationship marketing to develop a theoretical and conceptual underpinning to the topic. Developing relationship marketing as a management methodology, the text examines the discussions at the forefront of relationship marketing including the first English translation of the German research in this area.Read More

from£67.48 | RRP: £46.99
* Excludes Voucher Code Discount Also available Used from £3.87
  • 0273676016
  • 9780273676010
  • Dr Manfred Bruhn
  • 19 November 2002
  • Financial Times/ Prentice Hall
  • Paperback (Book)
  • 289
  • 1
As an Amazon Associate we earn from qualifying purchases. If you click through any of the links below and make a purchase we may earn a small commission (at no extra cost to you). Click here to learn more.

Would you like your name to appear with the review?

We will post your book review within a day or so as long as it meets our guidelines and terms and conditions. All reviews submitted become the licensed property of www.find-book.co.uk as written in our terms and conditions. None of your personal details will be passed on to any other third party.

All form fields are required.