Relationship Marketing: Management of Customer Relationships Book + PRICE WATCH * Amazon pricing is not included in price watch

Relationship Marketing: Management of Customer Relationships Book

Although relationship marketing has been well documented, there still lacks a comprehensive, cardinal principle with which to approach the subject. Relationship Marketing: Management of Customer Relationships examines the current debates within relationship marketing to develop a theoretical and conceptual underpinning to the topic. Developing relationship marketing as a management methodology, the text examines the discussions at the forefront of relationship marketing including the first English translation of the German research in this area.Read More

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  • 0273676016
  • 9780273676010
  • Dr Manfred Bruhn
  • 19 November 2002
  • Financial Times/ Prentice Hall
  • Paperback (Book)
  • 289
  • 1
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