Relationship Marketing: Text and Cases (CIM Professional Development) Book + PRICE WATCH * Amazon pricing is not included in price watch

Relationship Marketing: Text and Cases (CIM Professional Development) Book

Arranged in 6 sections, this title gives marketing practitioners and students critical examples of best practice from a variety of companies. Alongside 'Relationship Marketing: bringing quality, customer service and marketing together' and 'Relationship Marketing for Competitive Advantage: winning and keeping customers' this new title provides readers with insights into marketing in the 21st century. Major addition to relationship marketing literatureSupports the relationship marketing titles that we already publish successfully Author team are amongst the UK's leading authorities in the sectorRead More

from£78.28 | RRP: £45.99
* Excludes Voucher Code Discount Also available Used from £5.22
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