Relationship Marketing Book + PRICE WATCH * Amazon pricing is not included in price watch

Relationship Marketing Book

Drawing on existing literature and current thinking Relationship Marketing explores the different perspectives on the subject and presents them in relation to a range of practical contexts, including the public sector, arts, professional services...Read More

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  • Foyles

    Offers an introduction to the key theoretical concepts and models of relationship marketing. This book explores the different perspectives on the subject and presents...

  • Pickabook

    Tracy Harwood, Anne J Broderick, Tony Garry

  • 0077114221
  • 9780077114220
  • Tracy Harwood, Tony Garry, Anne J Broderick
  • 1 February 2008
  • McGraw-Hill Higher Education
  • Paperback (Book)
  • 264
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