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Relationship Marketing Book
Relationship Marketing provides a detailed and comprehensive look at relationships and how these impact on an organisation. Different types of relationships are considered in addition to the methods that may be employed to maximise the benefits of forming such relationships.Read More
from£48.99 | RRP: * Excludes Voucher Code Discount Also available Used from £4.51
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Blackwell
Relationship Marketing has been written in a highly accessible way to ensure clear understanding and ignite the reader's interest. The author presents a critical overview of the subject to enable students to engage with issues, and discuss and...
- 0199211566
- 9780199211562
- Mark Godson
- 26 February 2009
- OUP Oxford
- Paperback (Book)
- 425
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