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Relationship Msarketing: Successful Srategies for the Age of the Customer Book
From the author of the bestselling The Regis Touch a simple process for building the crucial relationships that help a company dominateand ownthe market in the Age of the Customer.Read More
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Product Description
The bestselling author of The Regis Touch expands on his previous work to focus on building crucial relationships that help a company dominate--and own--the market in this age of the customer. Includes stories, insights, and advice to give readers an edge in today's fiercely competitive climate.
- 0201622408
- 9780201622409
- Regis McKenna
- 30 April 1993
- Basic Books
- Paperback (Book)
- 256
- Reprint
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