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Relationship Selling Book
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Product Description
Now available in its third edition, Relationship Selling has struck a chord with instructors and students throughout the selling discipline. As its title suggests, Relationship Selling focuses on creating and maintaining profitable long-term relationships with customers, highlighting the salesperson as an essential element in communicating value to customers. This same approach is used successfully at firms throughout the world-no surprise given the extensive real-world sales and consulting experience of this author team. From its numerous role-plays and pedagogical aids to its student-friendly style and stellar teaching support, Relationship Selling is a fast-rising favorite of students and instructors alike.
- 0070172471
- 9780070172470
- Mark W Johnston, Greg W. Marshall
- 1 May 2009
- McGraw-Hill Higher Education
- Paperback (Book)
- 456
- 3
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