Relationship Selling Book + PRICE WATCH * Amazon pricing is not included in price watch

Relationship Selling Book

Relationship Selling Now available in its third edition, Relationship Selling has struck a chord with instructors and students throughout the selling discipline. As its title suggests, Relationship Selling focuses on creating and maintaining...Read More

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  • Product Description

    Now available in its third edition, Relationship Selling has struck a chord with instructors and students throughout the selling discipline. As its title suggests, Relationship Selling focuses on creating and maintaining profitable long-term relationships with customers, highlighting the salesperson as an essential element in communicating value to customers. This same approach is used successfully at firms throughout the world-no surprise given the extensive real-world sales and consulting experience of this author team. From its numerous role-plays and pedagogical aids to its student-friendly style and stellar teaching support, Relationship Selling is a fast-rising favorite of students and instructors alike.

  • 0070172471
  • 9780070172470
  • Mark W Johnston, Greg W. Marshall
  • 1 May 2009
  • McGraw-Hill Higher Education
  • Paperback (Book)
  • 456
  • 3
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