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Research Methods for Business: A Skill-building Approach Book
Covers all current areas of business ranging from management and marketing to finance and accounting. Features a new chapter on statistics; direct, detailed guidelines for conducting systematic research to produce sound reports; extensive, practical, skill-building exercises that challenge students to think and apply their research knowledge; an in-depth discussion of computer-assisted data collection and analysis and much more.Read More
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- 0471618896
- 9780471618898
- Uma Sekaran
- 9 June 1992
- John Wiley & Sons
- Hardcover (Book)
- 448
- 2nd Edition
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