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Research Methods for Business Book
Business Research is a truth-seeking function that gathers, analyses, interprets and reports information so that business decision makers become more effective. "Research Methods for Business" is a new European business research methods book. The authors present a balance between quantitative and qualitative methods in an easy-to-read style, with plenty of relevant real world examples. This work includes key features such as: a new focus on qualitative methods with the inclusion of four new chapters; European examples; practical illustrations of business research techniques with examples from Europe; new cases at the end of each chapter based on business problems in Europe; the addition of a new co-author, Professor Mike Page, Dean of Rotterdam School of Management. Professor Page adds a Northern European perspective.Read More
from£N/A | RRP: * Excludes Voucher Code Discount Also available Used from £N/A
- 0470034041
- 9780470034040
- Joseph F. Hair Jr., Arthur H. Money, Phillip Samouel, Mike Page
- 5 January 2007
- John Wiley & Sons
- Paperback (Book)
- 466
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