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Research Methods in Business Studies: A Practical Guide Book
The 2nd edition of this well-respected text is ideal for advanced business students taking a course in research methods or undertaking their first dissertation or report on a work placement project. Written in a concise and accessible style, it demonstrates to students the importance of a scientific approach to business research and problem-solving projects. It shows them how to formulate a problem, choose a research method, argue and motivate, and how to collect, analyse and present the data.Read More
from£39.13 | RRP: * Excludes Voucher Code Discount Also available Used from £3.39
- 0273651102
- 9780273651109
- Pervez Ghauri, Dr Kjell Gronhaug
- 25 February 2002
- Financial Times/ Prentice Hall
- Paperback (Book)
- 232
- 2
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