Researching Audiences: A Practical Guide to Methods in Media Audience Analysis (Arnold Publication) Book + PRICE WATCH * Amazon pricing is not included in price watch

Researching Audiences: A Practical Guide to Methods in Media Audience Analysis (Arnold Publication) Book

Researching Audiences is a practical hands-on guide to the main types of empirical fieldwork that have established themselves in academic policy and commercial research. It will help you explore what audience members do with the media how they make sense of it and how it may influence social affairs from the micro to the macro level.Read More

from£49.24 | RRP: £24.99
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  • Blackwell

    How do young audiences play with the cultural spectacle offered by reality shows like Big Brother? How does interactive media influence learning the process in educational and everyday settings? How can corporate communicators address their...

  • Pickabook

    Catherine Murray, Kim Schroder, Kirsten Drotner

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