Retail Management: A Strategic Approach Book + PRICE WATCH * Amazon pricing is not included in price watch

Retail Management: A Strategic Approach Book

This best seller provides a balance between theory and practice, useful career information, and a comprehensive package of ancillaries. It takes a strategic approach to decision making. The volume provides an overview of strategic retail management, and provides a careful examination of situation analysis, targeting customers and gathering information, choosing a store location, managing a retail business, merchandise management and pricing, communicating with the customer and integrating and controlling the retail strategy. For retail training directors.Read More

from£26.32 | RRP: £90.99
* Excludes Voucher Code Discount Also available Used from £28.52
  • 0131009443
  • 9780131009448
  • Barry Berman, Joel R. Evans
  • 25 July 2003
  • Prentice Hall
  • Hardcover (Book)
  • 608
  • 9
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