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Retail Management: A Strategic Approach Book
The text that helps readers thrive in today’s retailing industry. An Overview of Strategic Retail Management; Situation Analysis; Targeting Customers and Gathering Information; Choosing a Store Location; Managing a Retail Business; Merchandise Management and Pricing; Communicating with the Customer; Putting it all Together For readers that want to incorporate a pre-defined and well-integrated strategy into their retail experience. This text also offers plenty of career advice and information for those seeking to expand their opportunities. Read More
from£N/A | RRP: * Excludes Voucher Code Discount Also available Used from £N/A
- 0136087582
- 9780136087588
- Barry Berman, Joel R Evans
- 27 July 2009
- Prentice Hall
- Hardcover (Book)
- 688
- 11
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