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Retail Management (The Mcgraw-Hill Series in Marketing) Book
This text provides strong practical emphasis and up-to-date coverage of recent concepts in the area of retail management. It includes many examples based on a range of retail venues and cases are included to consolidate learning. Information covered includes: Internet retailing; interactive television shopping; personalized shopping databases; the impact of globalization on retailing; and considers factors such as retailing as entertainment, retail theatre and other evolving customized retail formats.Read More
from£121.48 | RRP: * Excludes Voucher Code Discount Also available Used from £19.35
- 0070270317
- 9780070270312
- Ronald W. Hasty, James Reardon
- 1 November 1996
- McGraw-Hill Inc.,US
- Hardcover (Book)
- 688
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