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Retail Management Book
This comprehensive textbook, tailored to meet the needs of MBA students studying retail management in India, contains detailed analysis of marketing management, market segmentation as well as product and brand management strategies. The text is fully supported by numerous examples and charts and diagrams.Read More
from£N/A | RRP: * Excludes Voucher Code Discount Also available Used from £N/A
- 019566986X
- 9780195669862
- Chetan Bajaj, Nidhi Varma, Rajneesh Tuli Arya
- 23 September 2004
- OUP India
- Paperback (Book)
- 708
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