Retail Marketing Management Book + PRICE WATCH * Amazon pricing is not included in price watch

Retail Marketing Management Book

Building on the first edition the text starts by looking at the nature of retailing as an activity then introduces retail marketing followed by a discussion of consumer behaviour the retail marketing mix and other issues such as location strategies branding the application of IT and ethics.Read More

from£11.64 | RRP: £48.99
* Excludes Voucher Code Discount Also available Used from £6.73
  • Blackwell

    Retail Marketing Management is an invaluable aid to students of Retailing, Retail Marketing and Retail Marketing Management at undergraduate level. HND students of Retail Marketing will also find the text useful. For undergraduate and postgraduate...

  • 0273655116
  • 9780273655114
  • Mr David Gilbert
  • 4 November 2002
  • Financial Times/ Prentice Hall
  • Paperback (Book)
  • 467
  • 2
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