Retail Marketing Management Book + PRICE WATCH * Amazon pricing is not included in price watch

Retail Marketing Management Book

Introducing a concept of retail marketing which differs from the traditional manufacturers' view, this book discusses major functions, relating them to one another and to the longer-term strategic planning issues facing retailers. '...in the light of the importance of the retailing sector, David Walters and David White are to be commended on producing a text that lucidly describes the way retailers can adapt the marketing mix to their advantage.' Journal of the Market Research Societ yRead More

from£N/A | RRP: £65.00
* Excludes Voucher Code Discount Also available Used from £N/A
  • 0333428153
  • 9780333428153
  • David Walters, David White
  • 4 August 1987
  • Palgrave Macmillan
  • Hardcover (Book)
  • 290
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