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Retail Marketing Management Book
This book is an introduction to a concept of retail marketing which differs from the traditional manufacturers' view. This book discusses major functions, relating them to one another and to the longer-term strategic planning issues facing retailers. The author also wrote "Futures for Physical Distribution in the UK Food Industry" and was co-author of "Introduction to Marketing", "Distribution Planning and Control", "Effective Distribution Management" and "Strategy in Retailing".Read More
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- 0333485807
- 9780333485804
- David Walters, David White
- 25 November 1988
- Palgrave Macmillan
- Paperback (Book)
- 290
- New edition
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