Retail Marketing Management Book + PRICE WATCH * Amazon pricing is not included in price watch

Retail Marketing Management Book

This book is an introduction to a concept of retail marketing which differs from the traditional manufacturers' view. This book discusses major functions, relating them to one another and to the longer-term strategic planning issues facing retailers. The author also wrote "Futures for Physical Distribution in the UK Food Industry" and was co-author of "Introduction to Marketing", "Distribution Planning and Control", "Effective Distribution Management" and "Strategy in Retailing".Read More

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  • 0333485807
  • 9780333485804
  • David Walters, David White
  • 25 November 1988
  • Palgrave Macmillan
  • Paperback (Book)
  • 290
  • New edition
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