Retail Marketing Book + PRICE WATCH * Amazon pricing is not included in price watch

Retail Marketing Book

Retail Marketing Management is a new text providing up-to-date coverage of key marketing applications to retail management. Retail management has been an area of much recent change and the book aims to reflect this. Full coverage is therefore given to new areas of interest including relationship marketing, loyalty schemes, branding, ethics, quality management and applications of IT. The book looks at both theory and practice, using examples from a number of different regions as well as the increasing Internationalisation of the retail sector.Read More

from£N/A | RRP: £34.99
* Excludes Voucher Code Discount Also available Used from £N/A
  • 0273630199
  • 9780273630197
  • Mr David Gilbert
  • 22 July 1999
  • Financial Times/ Prentice Hall
  • Paperback (Book)
  • 368
  • 1
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