Retail Marketing Book + PRICE WATCH * Amazon pricing is not included in price watch

Retail Marketing Book

This text provides a comprehensive introduction to Retail Marketing covering a wide range of types of retail organisation. It has a coherent structure, looking first at the nature of retail marketing, then at the environment, at consumer behaviour, segmentation and positioning and at the retail marketing mix. The book ends with chapters on retail marketing planning and control and a specific chapter on international retail marketing. Designed to be student friendly, each chapter of the book follows a similar structure. All start with learning objectives, contain many examples and mini cases, summaries of future industry trends, revision questions, assignment tasks and lists of key terms.Read More

from£N/A | RRP: £47.99
* Excludes Voucher Code Discount Also available Used from £N/A
  • 0273638599
  • 9780273638599
  • Ogenyi Omar
  • 14 April 1999
  • Financial Times/ Prentice Hall
  • Paperback (Book)
  • 464
  • 1
As an Amazon Associate we earn from qualifying purchases. If you click through any of the links below and make a purchase we may earn a small commission (at no extra cost to you). Click here to learn more.

Would you like your name to appear with the review?

We will post your book review within a day or so as long as it meets our guidelines and terms and conditions. All reviews submitted become the licensed property of www.find-book.co.uk as written in our terms and conditions. None of your personal details will be passed on to any other third party.

All form fields are required.