Retailization: Brand Survival in the Age of Retailer Power Book + PRICE WATCH * Amazon pricing is not included in price watch

Retailization: Brand Survival in the Age of Retailer Power Book

Many brands lack the tools needed to prevent them becoming trapped between massive global retailers and well-informed demanding shoppers. This title illustrates how brand power is slowly and inexorably being replaced by retailer power - whether we like it or not retail is now central to all business decision-making.Read More

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  • Blackwell

    Retailization illustrates how brand power is slowly and inexorably being replaced by retailer power. Many brands, though, lack the tools needed to prevent them becoming trapped between massive, global retailers and well-informed, demanding...

  • Pickabook

    Keith Lincoln, Lars Thomassen, Anthony Aconis

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