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Rethinking Marketing: The Entrepreneurial Imperative (Prentice Hall Entrepreneurship) Book
* Excludes Voucher Code Discount Also available Used from £14.80
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Product Description
This book rethinks the basic building blocks of marketing with an entrepreneurial perspective.
Asks questions suing a “what if?” compass in which the emphasis is on asking the right questions, rather than finding the right answers.
For entrepreneurs looking to make sense of the many new contributions that have redefined marketing.
- 0132393891
- 9780132393898
- Minet Schindehutte, Michael Morris, Leyland Pitt
- 2 January 2008
- Prentice Hall
- Paperback (Book)
- 384
- 1
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