Rethinking Reputation: How PR Trumps Marketing and Advertising in the New Media World Book + PRICE WATCH * Amazon pricing is not included in price watch

Rethinking Reputation: How PR Trumps Marketing and Advertising in the New Media World Book

Rethinking Reputation Good public relations is a strategic imperative more important to competitive success than even advertising or marketing. Two expert authors examine case studies from major brands to glean the PR dos and don'ts for the new media world and offer a wake-up call for anyone tasked with representing their business to the world.Read More

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  • Blackwell

    Good public relations is a strategic imperative more important to competitive success than even advertising or marketing. Two expert authors examine case studies from major brands to glean the PR dos and don'ts for the new media world and offer a...

  • 1137278706
  • 9781137278708
  • Fraser P. Seitel, John Doorley
  • 24 September 2013
  • Palgrave Macmillan
  • Paperback (Book)
  • 256
  • Reprint
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