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Rethinking Strategic Management: Ways to Improve Competitive Performance Book
This book examines some of the recent and new thinking about strategic management, with particular reference to the theme of improving competitive performance. Written by a team of expert practitioners and academics in the field of strategic thinking and management this inspiring book includes articles on:the evolution of competitive intelligencehow to identify success potential at the pre-start up stagebenchmarking for corporate improvementwhether viewing competitors as enemies can contribute to corporate success.This new look at many aspects of strategic management is essential reading for all forward-thinking managers.Read More
from£N/A | RRP: * Excludes Voucher Code Discount Also available Used from £N/A
- 0471959081
- 9780471959083
- 11 September 1995
- John Wiley & Sons
- Hardcover (Book)
- 338
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