Return on Ideas: A Practical Guide to Making Innovation Pay Book + PRICE WATCH * Amazon pricing is not included in price watch

Return on Ideas: A Practical Guide to Making Innovation Pay Book

Return on Ideas is a practical guide to getting more from the resources you put into your innovation process. David Nichols clearly shows why current innovation funnel models stifle rather than encourage new ideas, and offers a new methodology, â??rocketingâ??, to tackle the problem.The first book to look in detail at innovation as a business-driving imperative, Return on Ideas provides the tools, techniques and processes to actually upgrade the way you tackle innovation, illustrated with examples from innovative companies such as Yo! Sushi, Apple, Vodafone, Unilever, P&G, Danone, Amex and Ben & Jerryâ??s â?? as well as unconventional sources such as theatre and comedy.Read More

from£N/A | RRP: £26.99
* Excludes Voucher Code Discount Also available Used from £N/A
  • 0470028572
  • 9780470028575
  • David Nichols
  • 13 April 2007
  • John Wiley & Sons
  • Hardcover (Book)
  • 280
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