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Review of Marketing Research: Special Issue - Marketing Legends: 8 Book
This special issue of Review of Marketing Research is unique in that it contains chapters by marketing legends in their own words. Bagozzi Hunt Kotler Kumar Malhotra Monroe Sheth Wind and Zaltman summarize not only their research but also the salient aspects of their academic life journeys.Read More
from£67.67 | RRP: * Excludes Voucher Code Discount Also available Used from £152.43
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Pickabook
Naresh K. Malhotra (Editor), Naresh K. Malhotra
- 0857248979
- 9780857248978
- Naresh K. Malhotra
- 21 July 2011
- Emerald Group Publishing Limited
- Hardcover (Book)
- 376
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