Ribbon Culture: Charity, Compassion and Public Awareness Book + PRICE WATCH * Amazon pricing is not included in price watch

Ribbon Culture: Charity, Compassion and Public Awareness Book

Ribbon Culture : Hardback : Palgrave Macmillan : 9780230549210 : 0230549217 : 17 Jan 2008 : This book explores the history, meaning, and sociological implications of awareness campaigns, seeing them as personal displays of compassion in a culture where empathy is a by-word for authenticity. It also highlights how charities use awareness campaigns to reach their audience, and the transformation of charity into a commercial enterprise.Read More

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  • Product Description

    Ribbon Culture explores the history, meaning, and sociological implications of the popular practice of 'showing awareness'. The book suggests that we see the rise of awareness campaigns in terms of a growing interest in personal displays of compassion in a cultural climate where empathy has become a by-word for authenticity. Not only this, but Ribbon Culture highlights charities' use of slick awareness campaigns to 'reach' their target-audience and explores the repercussions of the transformation of charity into a commercial enterprise.

  • 0230549217
  • 9780230549210
  • Dr Sarah E.H. Moore
  • 17 January 2008
  • Palgrave Macmillan
  • Hardcover (Book)
  • 240
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