Right Side Up: Building Brands in the Age of the Organized Consumer Book + PRICE WATCH * Amazon pricing is not included in price watch

Right Side Up: Building Brands in the Age of the Organized Consumer Book

The world of marketing and branding is in the midst of a series of transformations. A key skill now is knowing which elements of the old marketing model to discard and which to embrace - and when. In this book leading marketing journalist Alan Mitchell analyzes the emergence of the consumer agent - a new breed of business. No major market - including consumer goods, retailing, the media and financial services - will emerge unscathed from this revolution. Cliches such as "the Internet changes everything" are a commonplace nowadays. This book shows how this "everything" reaches further, deeper into the heart of modern business than many yet realize.Read More

from£12.13 | RRP: £8.99
* Excludes Voucher Code Discount Also available Used from £3.64
  • 0006531962
  • 9780006531968
  • Alan Mitchell
  • 18 February 2002
  • HarperCollins Business
  • Paperback (Book)
  • 256
  • New edition
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