Romancing the Customer: Building Power Power Relationships Between Customer and Brand Equity Book + PRICE WATCH * Amazon pricing is not included in price watch

Romancing the Customer: Building Power Power Relationships Between Customer and Brand Equity Book

Romancing the Customer Maximizing Brand Value Through Powerful Relationship Management "This book is an excellent exploration of the area of CRM. It is practical, yet insightful, and establishes that CRM is too crucial a discipline for marketers to ignore in this new century. It takes away some of the "where do I start?" feeling, and helps in setting direction and action." â??John Goodman, President, OgilvyOne Asia-Pacific "In Romancing the Customer, Paul Temporal and Martin Trott have provided a timely and insightful contribution in an easy-to-read and how-to-do-it style. Supported by a wealth of contemporary and helpful advice, this book offers the tools to enable practitioners to turn CRM theory into profitable reality." â??Professor Laurie Wood, University of Salford, Past Chairman, Chartered Institute of Marketing. "Brand and CRM are sometimes regarded as two separate disciplines, but they should always be working hand in hand. CRM helps buils brands quickly and this expertly written book demonstrates exactly how effective it can be. It is a very powerful tool." â??Steve Jaggard, Director of Strategy, The Point Organization "Paul Temporal is a leader in the field of branding. When he speaks I listen carefully, and when he writes I absorb every word. In this book, Romancing the Customer, he shares his experience and gives new insights into the explosive and important area of customer relationship management (CRM). It is an invaluable and indispensable book for anyone interested in building their brands and keeping their customers happy." â??James R Gregory, CEO, Corporate Branding LLC, Author of Marketing Corporate Image and Leveraging the Corporate BrandRead More

from£31.52 | RRP: £24.95
* Excludes Voucher Code Discount Also available Used from £3.50
  • 0471846155
  • 9780471846154
  • Paul Temporal, Martin Trott
  • 11 April 2001
  • John Wiley & Sons
  • Hardcover (Book)
  • 250
  • International edition
As an Amazon Associate we earn from qualifying purchases. If you click through any of the links below and make a purchase we may earn a small commission (at no extra cost to you). Click here to learn more.

Would you like your name to appear with the review?

We will post your book review within a day or so as long as it meets our guidelines and terms and conditions. All reviews submitted become the licensed property of www.find-book.co.uk as written in our terms and conditions. None of your personal details will be passed on to any other third party.

All form fields are required.