Romancing the Market (Interpretive Market Research) Book + PRICE WATCH * Amazon pricing is not included in price watch

Romancing the Market (Interpretive Market Research) Book

Marketing and consumer research are dominated by neo-classical ideals of the Enlightenment such as rigour dispassion and a search for scientific truth. In a series of essays this text challenges these assumptions with reference to the individuality innovation and imagination of the Romantic movement. In the INTERPRETATIVE MARKET RESEARCH series.Read More

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  • Blackwell

    Two hundred years ago the romantic movement precipitated a revolution in aesthetics, sensibility and thought. The neoclassical ethos of order, rectitude and rationality was replaced by an emphasis on creativity, innovation, individuality...

  • 0415184185
  • 9780415184182
  • 3 December 1998
  • Routledge
  • Paperback (Book)
  • 312
  • 1
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