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Rowntree and the Marketing Revolution, 1862-1969 Book
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Product Description
This is a business history that deals with an important but surprisingly neglected topic. There have been no comprehensive accounts of Rowntree, the confectionery manufacturer, and no assessment of its role in a global industry. For the first time this book reveals the importance of marketing to the success of Rowntree, and makes a substantial contribution to our understanding of marketing and mass consumption in economic development. Rowntree was also a pioneer in managerial organization and industrial relations, as well as in marketing.
- 0521023785
- 9780521023788
- Robert Fitzgerald
- 25 January 2007
- Cambridge University Press
- Paperback (Book)
- 768
- New Ed
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