Rowntree and the Marketing Revolution, 1862-1969 Book + PRICE WATCH * Amazon pricing is not included in price watch

Rowntree and the Marketing Revolution, 1862-1969 Book

This business history of Rowntree, the important and well-known confectionery manufacturer, offers insights into the company and its industry, the development of managerial organization, industrial relations, restrictive practices and multinational business.Read More

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  • Product Description

    This is a business history that deals with an important but surprisingly neglected topic. There have been no comprehensive accounts of Rowntree, the confectionery manufacturer, and no assessment of its role in a global industry. For the first time this book reveals the importance of marketing to the success of Rowntree, and makes a substantial contribution to our understanding of marketing and mass consumption in economic development. Rowntree was also a pioneer in managerial organization and industrial relations, as well as in marketing.

  • 0521435129
  • 9780521435123
  • Robert Fitzgerald
  • 5 January 1995
  • Cambridge University Press
  • Hardcover (Book)
  • 757
  • illustrated edition
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