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Sales Force Management: With Excel Spreadsheets Book
This is a research/theory-based text that cites the theoretical foundations of sales management and blends this with current industry examples and applications. It will appeal to a variety of teaching approaches: to those instructors who primarily emphasize the lecture-discussion approach, or to those who prefer case-oriented instruction. No matter which approach is used, the research/theory combination, coupled with the solid sales management foundation, and the addition of the text themes of innovation, leadership and technology, combine to make this text a leader in the sales management market.Read More
from£42.99 | RRP: * Excludes Voucher Code Discount Also available Used from £N/A
- 007121321X
- 9780071213219
- Gilbert A. Churchill, etc.
- 1 September 2002
- McGraw-Hill Publishing Co.
- Paperback (Book)
- 768
- 7th Revised edition
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