Sales Promotion: Concepts, Methods, and Strategies Book + PRICE WATCH * Amazon pricing is not included in price watch

Sales Promotion: Concepts, Methods, and Strategies Book

Offers an overview of the field of promotions: how promotions affect sales and profits, types of sales promotions, the interaction of promotion and advertising, and future research. With a practical orientation grounded in rigorous scholarship, this monograph is intended to be a resource to both academics and businesspeople.Read More

from£109.16 | RRP: £80.95
* Excludes Voucher Code Discount Also available Used from £31.26
  • 0137881673
  • 9780137881673
  • Robert C. Blattberg
  • 1 February 1991
  • Prentice Hall
  • Hardcover (Book)
  • 969
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