Sales and Marketing for Travel and Tourism Book + PRICE WATCH * Amazon pricing is not included in price watch

Sales and Marketing for Travel and Tourism Book

Text for undergraduates courses in travel/tourism sales and marketing. Based on the anuthors' years of expertise in the travel field and owning and operating a travel agency, this book is a definitive guide to sales and marketing practices for travel and tourism professionals. The book is complete with real-world examples and case studies. The book discusses demographic and pyschographic information, sales interviews, telemarketing, advertising, external and internal market segmentation and the product service marketing mix.Read More

from£94.18 | RRP: £50.99
* Excludes Voucher Code Discount Also available Used from £59.79
  • 013786518X
  • 9780137865185
  • Doris S. Davidoff, Philip G. Davidoff
  • 4 January 1994
  • Prentice Hall
  • Paperback (Book)
  • 304
  • 2
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