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Satisfaction Guaranteed: The Making of the American Mass Market Book
This timeless account of the rise of the mass market in America includes a new preface. This sweeping history provides the reader with a better understanding of America's consumer society, obsession with shopping, and devotion to brands. Focusing on the advertising campaigns of Coca-Cola, Kellogg's, Wrigley's, Gillette, and Kodak, Strasser shows how companies created both national brands and national markets. These new brands eventually displaced generic manufacturers and created a new desire for brand-name goods. The book also details the rise and development of department stores such as Macy's, grocery store chains such as A&P and Piggly Wiggly, and mail-order companies like Sears Roebuck and Montgomery Ward. 126 b/w photographs and illustrations.Read More
from£28.62 | RRP: * Excludes Voucher Code Discount Also available Used from £11.09
- 039455292X
- 9780394552927
- Susan Strasser
- Pantheon Books
- Hardcover (Book)
- 339
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