Satisfaction Guaranteed: The Making of the American Mass Market Book + PRICE WATCH * Amazon pricing is not included in price watch

Satisfaction Guaranteed: The Making of the American Mass Market Book

This timeless account of the rise of the mass market in America includes a new preface. This sweeping history provides the reader with a better understanding of America's consumer society, obsession with shopping, and devotion to brands. Focusing on the advertising campaigns of Coca-Cola, Kellogg's, Wrigley's, Gillette, and Kodak, Strasser shows how companies created both national brands and national markets. These new brands eventually displaced generic manufacturers and created a new desire for brand-name goods. The book also details the rise and development of department stores such as Macy's, grocery store chains such as A&P and Piggly Wiggly, and mail-order companies like Sears Roebuck and Montgomery Ward. 126 b/w photographs and illustrations.Read More

from£28.62 | RRP: £17.29
* Excludes Voucher Code Discount Also available Used from £11.09
  • 039455292X
  • 9780394552927
  • Susan Strasser
  • Pantheon Books
  • Hardcover (Book)
  • 339
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