Scenario Planning: The Link Between Future and Strategy Book + PRICE WATCH * Amazon pricing is not included in price watch

Scenario Planning: The Link Between Future and Strategy Book

Recent research in the field of business strategy has shown that strategic flexibility can be achieved through a scenario planning perspective for long term competition and performance. The authors have drawn upon examples and cases to develop a new model for scenario planning that is closely integrated with strategy. They argue that the concept of scenario planning is as much an art as a practical management tool.Read More

from£25.11 | RRP: £35.00
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  • 0333993179
  • 9780333993170
  • Mats Lindgren, Hans Bandhold
  • 4 December 2002
  • Palgrave Macmillan
  • Hardcover (Book)
  • 240
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