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Scenario Planning: The Link Between Future and Strategy Book
Recent research in the field of business strategy has shown that strategic flexibility can be achieved through a scenario planning perspective for long term competition and performance. The authors have drawn upon examples and cases to develop a new model for scenario planning that is closely integrated with strategy. They argue that the concept of scenario planning is as much an art as a practical management tool.Read More
from£25.11 | RRP: * Excludes Voucher Code Discount Also available Used from £2.73
- 0333993179
- 9780333993170
- Mats Lindgren, Hans Bandhold
- 4 December 2002
- Palgrave Macmillan
- Hardcover (Book)
- 240
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